Campaign Length: 20 Days of activity in the 4 weeks leading up to the ‘Run for a Reason’ competition. This included 4 hour shifts Monday – Thursday afternoons and Saturday mornings.
Target Audience: Fitness minded individuals and potential marathon entrants.
HBF was looking for innovative ways to generate huge interest and encourage entry into the HBF Run for a Reason in 2010 and 2011. Evoke Media’s SmartAds took HBF’s message to the street, reaching the exercising community of Perth!
The HBF SmartAds distributed over 2,500 HBF Run for a Reason branded water bottles each year and these were handed out with entry forms at popular outdoor recreation areas across Perth, such as along the coast and surrounding the Swan River.
The HBF SmartAd crew were able to further educate the public on the run, letting them know the different entry options and promote that it’s not just a run – you can walk or jog and it’s for a good cause!