Project Description


Client: Brownes

What better way to capture the market of tradies and FIFO workers than through Evoke Media’s AviationAds?

Brownes went on the offensive in November 2014 with an AviationAd campaign targeted specifically at the FIFO market. The creative featured a rotating mix of comments and quotes that would have resonated with the mass numbers of resource workers passing through the terminals.

These visually engaging and versatile units are installed in the busiest locations within the airport terminals, such as the baggage collection area and waiting areas. AviationAds are installed in Perth’s FIFO charter plane terminals that are specifically used by Western Australian mining projects right across the state. Additionally, AviationAds are also positioned in key mining hub towns such as Karratha, Port Hedland, Kalgoorlie and Newman.

For any campaign targeting the FIFO crowds, whether it be Iced Coffee, Recruitment or Property Developers, AviationAds are extremely hard to beat for high impact, reach and overall value for money.