Project Description

Client: BankWest

As the mighty West Coast Eagles soared into the 2015 AFL Grand Final, Bankwest saw the opportunity to get amongst the spirit and seized it. As the team’s major sponsor, this showing of support was a fantastic chance to get their branding out and, with Evoke Media’s help, seen by thousands of people from every walk of life. A four-car SmartAd convoy is an undeniably impressive sight and a proven means of ensuring a message is unmissable. For the first two days of activity, in the lead up to the big game, the Bankwest SmartAd Crew looked uber professional in their branded gear as they handed out Eagles posters to hundreds of hopeful fans. Unfortunately the game didn’t quite go the way fans might’ve hoped, but spirits were lifted with Bankwest’s humbling “You did us proud” message. Positive comments regarding Bankwest’s support flooded in from the public, highlighting the client’s good sportsmanship and cementing their positive image.

This activity saw Evoke Media working with incredibly tight timeframes, as it relied on the Eagles winning the preliminary in the first instance, then changing the creative overnight to correspond with the outcome of the Grand Final. A truly interactive campaign which demonstrates Evoke’s ability to work to a clients needs, whatever they may be. This campaign in particular was a pleasure to be involved with, a wonderful and spirited activity with a bittersweet ending.